Captain Scott Legacy Society (Social-Media Coordinator Volunteer – Captain Scott Legacy Society, the “Good News Channel”)

Organization Name: Captain Scott Legacy Society
Opportunity Title: Social-Media Coordinator Volunteer – Captain Scott Legacy Society, the “Good News Channel”
Category: Communications / Marketing / Media
Commitment: 6 months to 1 year, Ongoing Opportunity (> 1 year)
Start Date: May 13, 2021
End Date: December 31, 2021

Email: captainscottlegacy@gmail.com
Website: http://captainscott.ca
Details:

• Appropriate for volunteers aged between 18 and 55
• Appropriate for volunteers aged 55 and over

Opportunity Description:

Mission: To encourage and promote volunteerism and serve the under-recognized and under-served communities through recognition and awards.

About: Captain Scott Legacy Society is established in 2021 to recognize the under-recognized individuals and organizations making a positive difference through community support, social impact initiatives, helping seniors, and supporting youth. 

What we do: Recognize the altruistic acts of humanity and create the possibility of some form of permanent records of their achievements. Such as Captain Scott awards recognition, celebration events, the “Good News” journalism, and publishing (Online, print).

Opportunity

Job brief: We are looking for a talented Social media coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts.

If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.

As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Responsibilities:

• Research audience preferences and discover current trends
• Create engaging text, image and video content
• Design posts to sustain readers’ curiosity and create buzz around new products
• Measure web traffic and monitor SEO
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Train co-workers to use social media in a cohesive and beneficial way
• Facilitate online conversations with customers and respond to queries
• Report on online reviews and feedback from readers and followers
• Develop an optimal posting schedule, considering web traffic and engagement metrics
• Oversee social media accounts’ layout and suggest new ways to attract prospects

Requirements:

• Proven work experience as a Social media coordinator
• Expertise in multiple social media platforms
• In-depth knowledge of SEO, keyword research and Google Analytics
• Ability to deliver creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels
• Ability to gasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills
• Degree in Marketing, New media or relevant field

How to apply? 

If you have any questions about the role or would like to apply, please email your resume and a cover letter (optional) or a brief introduction on why you are interested in the position to captainscottlegacy@gmail.com.