The C.O.D.E. Initiative (VP Marketing & Communications [Remote Friendly])

Organization Name: The C.O.D.E. Initiative
Opportunity Title: VP Marketing & Communications [Remote Friendly]
Category: Communications / Marketing / Media
Commitment: Ongoing Opportunity (> 1 year)
Start Date: December 1, 2021
End Date: December 30, 2022

Email: b.heravi@thecodeinitiative.ca
Website: https://thecodeinitiative.ca/
Opportunity Description:

Who we are

The C.O.D.E. Initiative is an organization dedicated to increasing diversity in both the education and tech industries. Since 2017, we have provided coding and STEM workshops to neurodiverse children (youth who identify with being on the Autism Spectrum or having ADD/ADHD, GAD, or any other exceptionality) and underrepresented youth across Canada. Our mission is to create inclusive and supportive environments for children to learn, explore and empower themselves in.

 

Position Summary

The role of VP, Marketing & Communications offers an exciting opportunity to contribute directly into the mission and values of our organization and work on meaningful projects that serve our communities.You will own development of the overall marketing strategy for The C.O.D.E. Initiative and manage a team to coordinate all brand development, advertising, digital engagement, analytics, communications and growth-related initiatives. By understanding the market data, you will be expected to bring innovative ideas to the table and put them into action at The C.O.D.E. Initiative to spread the work our organization is doing towards diversity and inclusion in the tech and education sectors. 

 

Key Responsibilities 

• Set and execute the integrated marketing & communications strategy for The C.O.D.E. Initiative’s short- and long-term marketing plans, reflecting a deep understanding of both traditional and innovative marketing and engagement tactics
•  Develop content and manage all social media, email and marketing campaigns; track effectiveness of campaigns and report findings
• Proactively search for partnership opportunities and build relationships with strategic partners to increase impact and growth for our organization
• Actively research and track marketing trends in our industry and introduce new and innovative marketing approaches to the team
• Ensure the marketing budget spend is delivering a return on investment
• Maintain brand consistency across all campaigns, messaging and visuals to ensure content resonates with our audiences
• Oversee the hiring, interviewing and training of new team members as the team continues to scale to build a highly engaged, diverse, creative and capable team
• Provide effective management and career development for your team by leading professional development, training and mentoring throughout the year
• Measure and sustain KPIs for the Marketing team to ensure activities contribute effectively towards larger functional goals of the organization 
• Participate in important events and provide assistance with ongoing class activities once in-person sessions resume 
• Work closely with other department leads and the President and report monthly marketing efforts and findings to the senior management team

 

Who You Are

The ideal VP, Marketing & Communications candidate will be a leader with the experience and ambition to lead and inspire a team within a purpose-driven organization. You possess an inclusive and collaborative leadership style and welcome innovative and out-of-the-box thinking. Most importantly, your values align with the organization’s values and you are passionate about the work that we are doing at The C.O.D.E. Initiative. 

 

Qualifications & Requirements

• A bachelor’s degree in a relevant discipline; a masters degree would be of an asset but not required, or equivalent combination of education and experience; a life-long learner preferred

• Strong experience managing marketing and social media efforts with a positive ROI 
• You have analytical rigor. You must know how to quantitatively analyze and optimize marketing programs and growth initiatives.
• Expertise with graphic design and curating content on all digital and social platforms

• High expectations for creative work and willingness to review all finalized work in detail before publishing
• Experience developing and managing a highly effective and dynamic team and setting and monitoring KPIs that both reflect clear division of responsibilities and larger team goals
• Talented at communicating a vision and strategy 
• Strong collaboration skills. Has an open and consistent approach to working with others and possesses strong interpersonal skills, with the ability to build relationships and develop/maintain partnerships
• Proven track record of leadership skills; able to inspire and motivate teams around a continuously evolving agenda
• Exceptional writing, communication and public speaking and presentation skills

 

The C.O.D.E. Initiative is an organization that values inclusivity, diversity, and innovative thinking. At C.O.D.E., you are offered a flexible, safe, and inclusive environment in which you can learn, grow and showcase your talents with encouragement from supportive peers and leadership. The C.O.D.E. Initiative is an equal opportunities employer. If you require any accommodation for the recruitment/interview process, please let our team know and we will work with you to meet your needs. For more information, visit us at www.thecodeinitiative.ca. 

 

Applications:

Please email your resume + cover letter to b.heravi@thecodeinitiative.ca

Closing date for applications: This posting will remain open until the position is filled; interviews will be conducted on a rolling basis.  The C.O.D.E. Initiative encourages qualified individuals from all backgrounds and identities to consider applying for this position. We thank all applicants, but only those candidates selected for an interview will be contacted.

Start Date: We aim to fill the position as soon as possible.